Think about this, as a business owner you occasionally need to let go some employees because of their work ethic or overriding personal issues or you just can't support the needs of the staff you have.
As a business owner, you occasionally need to take some action with customers who are not profitable for your business - yes, some customers are not making money for you! In fact, these customers are causing you to lose money. Think about this, every business has problematic customers, there are many types:
1- Customers who consume your time and efforts in an abundant way, only to place a small order that could have been executed in a fraction of the time. That is time that you could have used for other tasks or to sell other items - you lose time
2- Customers who seem to place nice orders with you but continuously make returns or exchanges for other products. This costs you time, results in product churning and costs of processing and added fees- you lose money.
3- Customers who are not customers - they seem to perpetually shop till they drop, smattering a small order here or there just to satisfy themselves that they accomplished something while over and over again consuming your time and producing no value
Should you FIRE any of these customers? I say YES, you need to be cognizant of your business, its value and profitability. If a customer is taking away from that value and costing you money - there is NO NEED to engage with that customer, it's a lose- lose, FIRE THEM!
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