I am talking about really small businesses with less than 10
employees. Yes, those ladies and gents who were fortunate to start a
new business before the Great Recession and are more fortunate to still
be supporting the economy and providing people with jobs...that's who I
am focused on.
My client SHAG of Roslyn, NY (www.shagnewyork.com)
opened a new boutique location recently without really increasing their
overhead. They found a captive audience in a new town (Woodbury) and
sub-leased a boutique within a hair salon (ID Salon, formerly of
Syosset).
The opportunity to expand their sales base
and reach an entirely new customer base was the focus for this effort.
With relatively little risk (they pay a small monthly rental to the
salon and pay one person to work 35 hours a week), they have the
opportunity to break even at a relatively low weekly sales rate and to
even make money once they build up a following and build a consistent
sales base.
Using Facebook and Twitter to get the word
out along with some local promotions to drive activity- these remain low
risk efforts. They get to move inventory between the stores and
maximize which items and fashions are selling in each location.
Kudos to the girls!
Regards,
Jamie
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4 comments:
Kudos to them for making it possible to expand their business! Their hard work really paid off. But if ever they expand and their little boutique turns into a company, it doesn't hurt to look for a consultant to manage the risk within their company. That's only my opinion, though. :)
Sari Baeza
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