Brainstorm what your revenue goals should be, after all you are building a marketing plan to drive revenue, right?
Make a list of ideas, crazy ideas, good ideas, gather everyone's ideas, prioritize that list. Think about the different channels you might use during a campaign (online, newspaper, coupons, flyers, radio spots, promotions, door to door, telephone, offbeat cable stations).
Make a list of what strengths you and your team possess, what tools do you have, what past experiences you have performed effectively, who you might be able to leverage (a friend, a business partner, networking). Now think about what you might need that you don't have (duh, money for one) but that you might be able to acquire (maybe bartering some of your services in exchange for someone else's services).
So who is you customer? How well do you know them , where do they tend to stay, how do they buy and why do they buy? Are you currently selling to this buyer or do you need to pivot from your current buyer base to form a new base of more profitable buyers?
So maybe by this point you have figured out who you want to sell to, where they are, how you can reach them, its time to begin laying out the prototype marketing plan.
Start small with some key ideas, test wide across different platforms, spend your money as efficiently as possible until things start to click and when you see results, then you can hone in on particular strategies.
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